Simple Stack

I've spent a lot of hours pulling back the curtain on tech systems for all kinds of quirky brains. I've built dozens of tech infrastructures and I've seen it all—from wellness coaches struggling with broken automations to CEOs who delayed their launches for months because they were overwhelmed by the "technobabble."

Saving time and money by auditing your tech stack isn't a theory; it's often the first thing I do for my 1:1 clients. Why? Because I’ve yet to meet a single business owner (myself included) who doesn’t have at least one tool sitting around collecting dust.

I’m your go-to tech translator for the stuff that makes most small business owners want to toss their laptop out the window.

As a tech strategist, I’ve worked behind the scenes of dozens of small businesses. I’ve seen the "hot mess" tech stacks, the broken automations, and the $5,000-a-year software bills for tools that barely get used.

What I’ve learned is that most people do tech wrong. They try to adapt themselves to the software, rather than making the software adapt to them.

I’m not here to sell you on the latest trending app or tell you to follow a one-size-fits-all plan. I’m here to teach you how to build a tech infrastructure that makes sense to YOUR brain and YOUR business.

Do I need to be techy?
Nope! In fact, if you're not so techy, you're exactly who I've built this workshop for. There's zero jargon, and I break down the thinking, not the tech specs.

Once you've evaluated your tech stack, you might want some help implementing your changes/decisions. The good news is, with your thinking done and organized in the Airtable template I give you, it's a simple matter of getting some tech support or handing it off to a tech person altogether (psst..I can help you either way).
How much time will it take to actually evaluate my tech stack using the template?
The workshop is 60 minutes. After that, it will depend on the size of your business and the number of tools you're currently using. Using the Airtable template I'll give you, you can run through an audit of your tech stack in 1-3 hours. You don't have to do it all at once.
Will this still be helpful if I'm brand new to online business?
Yes and no. The workshop will be about learning my strategies for performing an in-depth evaluation of your existing tech stack, so if you don't have any tools yet, this might not be a great fit for you.

That said, I'll be covering how I think about tech and its use in my business, so there's no reason you couldn't adapt my methodology to deciding on your initial tech stack for your new business. If you're not sure, shoot me an email with your question to hello@thequirkytechie.com

What if I have a completely different tech stack than you've built yours?
Perfect. That's actually the point.

This workshop isn't about what tools I use, it's about the decision-making framework that helps you pick tools for your business and your brain. The same process works whether you're running Notion or Airtable, ConvertKit or ActiveCampaign, Thrivecart or Kajabi, etc.
Does this include templates or resources?
Yes! I'll be providing you with an Airtable template to help you evaluate your tools and keep your notes organized. You'll also get a walkthrough of how the template works and how to use it to perform your evaluation. And yes, you'll be able to use this base with the free version of Airtable.
What if I'm already locked into annual plans?
Well, you obviously won't be able to get a refund for those if you decide not to keep using those tools. But figuring out what you need and don't need in your tech stack is the first step to stopping the cycle of unused subscriptions once they come up for renewal. The good news is, once you've made your decisions, you'll know exactly which of those subscriptions to cancel.
I already feel pretty organized with my tech. Is this still for me?
Maybe. If you're paying for tools you love and you're confident about why each one exists in your stack, you're probably solid. But if there's even a small voice in your head wondering "Do I really need this?", this workshop will save you money and headspace.
I have one last question… how can I contact you?
Easy! Just shoot me an email to hello@thequirkytechie.com and I’ll be happy to help.